{"id":6265,"date":"2026-01-07T08:00:00","date_gmt":"2026-01-07T13:00:00","guid":{"rendered":"https:\/\/www.mroelectric.com\/blog\/?p=6265"},"modified":"2026-01-07T11:18:12","modified_gmt":"2026-01-07T16:18:12","slug":"most-popular-lego-sets-in-america","status":"publish","type":"post","link":"https:\/\/www.mroelectric.com\/blog\/most-popular-lego-sets-in-america\/","title":{"rendered":"\u00a0The Most Popular Lego Set in Every State"},"content":{"rendered":"\n<p>Whether you&#8217;re building sprawling starships or intricate architectural replicas, Lego sets have become a go-to creative escape for builders of all ages. At MRO Electric, we\u2019re builders and problem-solvers at heart, so we were curious which sets were capturing the most attention nationwide. To find out, we analyzed Google Trends search data from the past 12 months, comparing interest levels for the 50 best-selling Lego sets across all 50 states.&nbsp;<\/p>\n\n\n\n<p>The results reveal a colorful mix of fan-favorite franchises and ambitious display pieces that continue to spark imagination years after their initial release. Whether residents gravitated toward massive builds like the Eiffel Tower or pop-culture favorites like the Millennium Falcon, every state had a standout Lego set that captured its interest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-each-state-s-top-searched-lego-set\">Each State\u2019s Top-Searched Lego Set<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1462\" height=\"2560\" src=\"https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_1_v2.jpg\" alt=\"A map of the U.S. showing the most popular Lego set in each state.\" class=\"wp-image-6266\" srcset=\"https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_1_v2.jpg 1462w, https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_1_v2-171x300.jpg 171w, https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_1_v2-585x1024.jpg 585w, https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_1_v2-768x1345.jpg 768w, https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_1_v2-877x1536.jpg 877w, https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_1_v2-1170x2048.jpg 1170w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Across the country, regional preferences reveal clear patterns in the types of Lego sets Americans most often searched for. <strong>Star Wars<\/strong> emerged as a major force in many <strong>western<\/strong> and <strong>southwestern states<\/strong>, with searches centering on iconic builds like the Lego Millennium Falcon and the Lego Death Star. Sets like Cloud City also stood out, showing the franchise\u2019s widespread appeal in states with large fan conventions and strong sci-fi communities.<\/p>\n\n\n\n<p>In contrast, the <strong>Northeast<\/strong> and <strong>Mid-Atlantic<\/strong> regions showed a strong affinity for the <strong>Lego Architecture<\/strong> line, with many states in these regions favoring builds like the Lego Eiffel Tower and the Lego Colosseum. This regional cluster suggests an appreciation for large-scale display pieces, particularly in states where urban centers and design-focused culture may inspire interest in detailed architectural models.<\/p>\n\n\n\n<p>Meanwhile, <strong>Harry Potter<\/strong> maintained a devoted following in pockets across the country. Fans in Colorado, Minnesota, and New Hampshire searched most for the Lego <strong>Hogwarts Express<\/strong>, while Louisiana, Oklahoma, and Utah<strong> <\/strong>showed a strong preference for the Lego <strong>Hogwarts Castle<\/strong>. Maine leaned toward the Lego <strong>Hogsmeade Village<\/strong>, highlighting how different chapters of the franchise resonate uniquely with local fans.<\/p>\n\n\n\n<p>The <strong>South displayed some of the most varied interests. <\/strong>Alabama favored the Lego Disney Castle, while Arkansas and Kentucky gravitated toward the whimsical Lego<strong> Pixar \u201cUp\u201d House<\/strong>. Mississippi and West Virginia stood out for their searches for the Lego <strong>Beauty and the Beast Castle<\/strong>, adding to Disney\u2019s strong footprint in the region.<\/p>\n\n\n\n<p>A few states chose clear outliers: Idaho residents searched most for the iconic <strong>Lego Bonsai Tree<\/strong>, part of the Botanical Collection, while Vermont favored the Lego Mario &amp; Standard Kart set. North Dakota stood alone in favor of the <strong>Lego Titanic<\/strong> set, and both Hawaii and Nebraska showed the most interest in Lego <strong>Captain Jack Sparrow\u2019s Pirate Ship<\/strong>, a standout favorite within the Pirates of the Caribbean franchise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-eiffel-tower-and-millennium-falcon-are-the-most-popular-lego-sets-overall\">The Eiffel Tower and Millennium Falcon are the Most Popular Lego Sets Overall<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1601\" height=\"2478\" src=\"https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_2_v2.jpg\" alt=\"A table showing the most popular Lego sets nationally, their corresponding franchise\/film, and the number of states that search the most for each.\" class=\"wp-image-6267\" srcset=\"https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_2_v2.jpg 1601w, https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_2_v2-194x300.jpg 194w, https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_2_v2-662x1024.jpg 662w, https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_2_v2-768x1189.jpg 768w, https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_2_v2-992x1536.jpg 992w, https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_LegoSet_2_v2-1323x2048.jpg 1323w\" sizes=\"auto, (max-width: 1601px) 100vw, 1601px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>The most popular Lego sets in the U.S., overall, are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lego Eiffel Tower<\/strong> \u2014 Lego Architecture: <em>topped<\/em> <em>9 states<\/em><\/li>\n\n\n\n<li><strong>Lego Millennium Falcon<\/strong> \u2014 Star Wars: <em>4 states<\/em><\/li>\n\n\n\n<li><strong>Lego Colosseum<\/strong> \u2014\u00a0 Lego Architecture: <em>3 states<\/em><\/li>\n\n\n\n<li><strong>Lego Hogwarts Castle<\/strong> \u2014 Harry Potter: <em>3 states<\/em><\/li>\n\n\n\n<li><strong>Lego Hogwarts Express<\/strong> \u2014 Harry Potter: <em>3 states<\/em><\/li>\n\n\n\n<li><strong>Lego Taj Mahal<\/strong> \u2014 Lego Architecture: <em>3 states<\/em><\/li>\n<\/ul>\n\n\n\n<p>The clear nationwide favorite is the<strong> <\/strong><a href=\"https:\/\/www.lego.com\/en-us\/product\/eiffel-tower-10307\" class=\"external\" rel=\"nofollow\"><strong>Lego Eiffel Tower<\/strong><\/a>, released in 2022, which ranked as the most-searched set in nine states, the highest total of any build in the dataset. As one of Lego\u2019s tallest and most intricate display pieces (and with a retail price of <strong>$629.99<\/strong>), its popularity reflects the growing demand for large, architecturally inspired sets that double as d\u00e9cor.<\/p>\n\n\n\n<p>In second place is the iconic <a href=\"https:\/\/www.lego.com\/en-us\/product\/millennium-falcon-75192\" class=\"external\" rel=\"nofollow\"><strong>Lego Millennium Falcon<\/strong><\/a> from Star Wars, the top search in four states. A longtime favorite among collectors, this flagship remains one of Lego\u2019s most recognizable sets and one of its priciest, with the UCS version retailing at <strong>$849.99<\/strong>. Lego has released <a href=\"https:\/\/www.lego.com\/en-us\/themes\/star-wars\/history-of-lego-star-wars-millennium-falcon\" class=\"external\" rel=\"nofollow\">several versions<\/a> of the Millennium Falcon set since 2000.<\/p>\n\n\n\n<p>Just behind it are four sets tied for third place: the <a href=\"https:\/\/www.lego.com\/en-us\/product\/colosseum-10276\" class=\"external\" rel=\"nofollow\">Lego Colosseum<\/a>, <a href=\"https:\/\/www.lego.com\/en-us\/product\/hogwarts-castle-71043\" class=\"external\" rel=\"nofollow\">Lego Hogwarts Castle<\/a> (<strong>$469.99<\/strong>), <a href=\"https:\/\/www.lego.com\/en-us\/product\/hogwarts-express-collectors-edition-76405\" class=\"external\" rel=\"nofollow\">Lego Hogwarts Express<\/a>, and <a href=\"https:\/\/www.lego.com\/en-us\/product\/taj-mahal-21056\" class=\"external\" rel=\"nofollow\">Lego Taj Mahal<\/a>, each leading searches in three states. These builds blend fantasy and real-world landmarks, showing how both imaginative worlds and historical icons capture builders\u2019 attention.<\/p>\n\n\n\n<p>Rounding out the list are seven sets tied for fourth place, each topping searches in two states. These include Disney favorites like the Lego Beauty and the Beast Castle and the Lego Pixar \u201cUp\u201d House, Star Wars builds such as Lego Cloud City, Lego Death Star, and Lego X-Wing Starfighter, as well as standouts like Lego Rivendell and Lego Captain Jack Sparrow\u2019s Pirate Ship.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-closing-thoughts\">Closing Thoughts<\/h2>\n\n\n\n<p>Whether it\u2019s the architectural precision of the Eiffel Tower, the cinematic nostalgia of the Death Star, or the cozy charm of the house from Pixar\u2019s \u201cUp,\u201d Americans gravitate toward sets that reflect their imaginations, interests, and sense of escape.<\/p>\n\n\n\n<p>And just as Lego builders rely on sturdy foundations and precise engineering to bring their creations to life, manufacturers and engineers depend on reliable systems to keep their operations running. At <a href=\"https:\/\/www.mroelectric.com\/\">MRO Electric<\/a>, we help ensure those systems stay strong by repairing and supplying high-quality industrial automation components \u2014 including drives, PLCs, HMIs, and more \u2014 from trusted brands featured in our <a href=\"https:\/\/www.mroelectric.com\/categories\">full product catalog<\/a>. If you&#8217;re ready to strengthen your system\u2019s performance, <a href=\"https:\/\/www.mroelectric.com\/contact-us\">contact us today<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-methodology\">Methodology<\/h2>\n\n\n\n<p>We identified each state\u2019s most popular Lego set by analyzing Google Trends search data from the past 12 months across all 50 states and the District of Columbia. Using a list of 50 of the most-owned and best-selling Lego sets, we compared search interest for each and selected the set with the highest relative search volume in each state.&nbsp;<\/p>\n\n\n\n<p><strong>Sources Used to Compile Lego Set Search Terms:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/lego.com\/\" class=\"external\" rel=\"nofollow\">LEGO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.brickeconomy.com\/sets\/top\/most-owned-lego-sets\" class=\"external\" rel=\"nofollow\">BrickEconomy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webuybricks.co.uk\/blog\/best-selling-brick-sets\/\" class=\"external\" rel=\"nofollow\">WeBuyBricks<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/amazon.com\/\" class=\"external\" rel=\"nofollow\">Amazon<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fair-use\">Fair Use<\/h2>\n\n\n\n<p>You are welcome to use, reference, and share non-commercial excerpts of this study with proper attribution. If you cite or cover our findings, please link back to this page so readers can view the full methodology, charts, and context.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re building sprawling starships or intricate architectural replicas, Lego sets have become a go-to creative escape for builders of all ages. At MRO Electric, we\u2019re builders and problem-solvers at heart, so we were curious which sets were capturing the most attention nationwide. To find out, we analyzed Google Trends search data from the past [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a0The Most Popular Lego Set in Every State - MRO Electric Blog<\/title>\n<meta name=\"description\" content=\"See which Lego set is most popular in every U.S. state based on Google Trends data, plus the nationwide favorites that builders search for most.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mroelectric.com\/blog\/most-popular-lego-sets-in-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a0The Most Popular Lego Set in Every State\" \/>\n<meta property=\"og:description\" content=\"See which Lego set is most popular in every U.S. state based on Google Trends data, plus the nationwide favorites that builders search for most.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mroelectric.com\/blog\/most-popular-lego-sets-in-america\/\" \/>\n<meta property=\"og:site_name\" content=\"MRO Electric Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mroelectric\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-07T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T16:18:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_BiggestFear-1_v2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leanna Cota\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mroelectric\" \/>\n<meta name=\"twitter:site\" content=\"@mroelectric\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leanna Cota\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mroelectric.com\/blog\/most-popular-lego-sets-in-america\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mroelectric.com\/blog\/most-popular-lego-sets-in-america\/\"},\"author\":{\"name\":\"Leanna Cota\",\"@id\":\"https:\/\/www.mroelectric.com\/blog\/#\/schema\/person\/9da96d5e4a647a00b05d09595c3c99d6\"},\"headline\":\"\u00a0The Most Popular Lego Set in Every State\",\"datePublished\":\"2026-01-07T13:00:00+00:00\",\"dateModified\":\"2026-01-07T16:18:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mroelectric.com\/blog\/most-popular-lego-sets-in-america\/\"},\"wordCount\":966,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mroelectric.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mroelectric.com\/blog\/most-popular-lego-sets-in-america\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mroelectric.com\/blog\/wp-content\/uploads\/MRO_BiggestFear-1_v2-1.jpg\",\"articleSection\":[\"Other\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mroelectric.com\/blog\/most-popular-lego-sets-in-america\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mroelectric.com\/blog\/most-popular-lego-sets-in-america\/\",\"url\":\"https:\/\/www.mroelectric.com\/blog\/most-popular-lego-sets-in-america\/\",\"name\":\"\u00a0The Most Popular Lego Set in Every State - 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